Future Practice
Anchor Dental
2x Steady Patient Growth Blueprint
(4-Month Plan)
Future Practice growth partnership built to deliver steady and predictable increase from 10 to 20 new patients a month without resorting to cheap or salesy tactics. This page walks you through the step-by-step 4-month plan and the budget behind each stage.
Goals breakdown
Main Goals
• 2x new patients from 10 to 20, steady and not overwhelming
• Attract younger patients
• Increase reviews from 75 to 200
• Close more Invisalign cases through campaigns or NPs
Secondary Goals
• Upgrade brand and digital to a premium and trusted practice (not a high-volume insurance mill)
• Establish trust between us for the next stage of growth to consistently bring 25-30NPs, dominating SEO and more
Additional Revenue Impact
1. Owner Estimate (at 25NPs)
1. Monthly
Current avg. revenue: $95k/month
New avg. revenue: $120k/month
2. Yearly
Current avg. revenue: $1.14M/year
New avg. revenue: $1.44M/year
Additional revenue:
$25,000/month
$300,000/year
Current avg. revenue: $95k/month
New avg. revenue: $120k/month
2. Yearly
Current avg. revenue: $1.14M/year
New avg. revenue: $1.44M/year
Additional revenue:
$25,000/month
$300,000/year
2. Life Time Value Approach
1. Conservative LTV: $2,500
Additional revenue:
10 new patients x 2,500 = $25,000
2. Less conservative LTV: $5,000
Additional revenue:
10 new patients x 5,000 = $50,000
Additional revenue:
10 new patients x 2,500 = $25,000
2. Less conservative LTV: $5,000
Additional revenue:
10 new patients x 5,000 = $50,000
4-Month Plan
Month 1
1. Competitive audit & strategy
2. Brand development / upgrade
3. Content shoot planning, execution and edit
4. Launch of starter ads: fast results and optimization
5. Reviews growth strategies
Month 2
1. Website development + landing pages
2. Full ads and conversion funnels
3. Starter ads monitoring and optimization
4. Reviews growth strategies
Month 3 (Launch)
1. Launch
2. Monitoring: Google Analytics, Pixel, Events etc.
3. Optimization: copy, creatives, landing pages etc.
4. Monthly report
5. Reviews growth strategies
Month 4
1. Monitoring: Google Analytics, Pixel, Events etc.
2. Optimization: copy, creatives, landing pages etc.
3. Monthly report
4. Reviews growth strategies
Month 1
Outline
1. Competitive audit & strategy
2. Brand development / upgrade
3. Content shoot planning, execution and edit
4. Launch of starter ads: fast results and optimization
5. Reviews growth strategies
2. Brand development / upgrade
3. Content shoot planning, execution and edit
4. Launch of starter ads: fast results and optimization
5. Reviews growth strategies
1. Competitive audit & strategy
See example
2. Brand development / upgrade
See more branding work
3. Content shoot planning, execution and edit
Content that builds trust, sells fast and doesn't feel like ads
See more content work
4. Launch of starter ads: fast results and optimization
5. Reviews growth strategies
Month 2
Outline
1. Website development + landing pages
2. Full ads and conversion funnels
3. Starter ads monitoring and optimization
4. Reviews growth strategies
2. Full ads and conversion funnels
3. Starter ads monitoring and optimization
4. Reviews growth strategies
1. Website development + landing pages
More on landing pages
Fast-loading and beautiful web experience designed to convert
See more website work
2. Full ads and conversion funnels
3. Starter ads monitoring and optimization
4. Reviews growth strategies
Month 3
Outline
1. Launch
2. Monitoring: Google Analytics, Pixel, Events etc.
3. Optimization: copy, creatives, landing pages etc.
4. Monthly report
5. Reviews growth strategies
2. Monitoring: Google Analytics, Pixel, Events etc.
3. Optimization: copy, creatives, landing pages etc.
4. Monthly report
5. Reviews growth strategies
Month 4
Outline
1. Launch
2. Monitoring: Google Analytics, Pixel, Events etc.
3. Optimization: copy, creatives, landing pages etc.
4. Monthly report
5. Reviews growth strategies
2. Monitoring: Google Analytics, Pixel, Events etc.
3. Optimization: copy, creatives, landing pages etc.
4. Monthly report
5. Reviews growth strategies
When do we start?
January vs. December
I understand it was important for you to start in January, and it does make sense. That’s fine on our end, however, December would be the perfect time to start for 2 reasons:
1. Insurance resets in January and Jan-Mar are usually the best performing months of the year. With our 4-month plan, the full launch would happen in February, which would be perfect timing to capitalize on that.
2. We have a few potential partnerships looking to start from early January. It’s difficult for us to plan and I don’t want to create any delays for clients who want to start early.
1. Insurance resets in January and Jan-Mar are usually the best performing months of the year. With our 4-month plan, the full launch would happen in February, which would be perfect timing to capitalize on that.
2. We have a few potential partnerships looking to start from early January. It’s difficult for us to plan and I don’t want to create any delays for clients who want to start early.
Options
1. We start in December. Most of the work is on our side and we would only need your feedback here and there. Shoot would only take place in Jan.
2. We start in January but would you be willing to make a commitment in December? This way we know the work is starting in January and we can plan accordingly. We’re happy to offer 10% off on first month’s payment if it’s made in Dec.
2. We start in January but would you be willing to make a commitment in December? This way we know the work is starting in January and we can plan accordingly. We’re happy to offer 10% off on first month’s payment if it’s made in Dec.
What is the outcome?
Main Goals
• 2x new patients from 10 to 20, steady and not overwhelming
• Attract younger patients
• Increase reviews from 75 to 200
• Close more Invisalign cases through campaigns or NPs
Secondary Goals
• Upgrade brand and digital to a premium and trusted practice (not a high-volume insurance mill)
• Establish trust between us for the next stage of growth to consistently bring 25-30NPs, dominating SEO and more
Additional Revenue Impact
1. Owner Estimate (at 25NPs)
1. Monthly
Current avg. revenue: $95k/month
New avg. revenue: $120k/month
2. Yearly
Current avg. revenue: $1.14M/year
New avg. revenue: $1.44M/year
Additional revenue:
$25,000/month
$300,000/year
Current avg. revenue: $95k/month
New avg. revenue: $120k/month
2. Yearly
Current avg. revenue: $1.14M/year
New avg. revenue: $1.44M/year
Additional revenue:
$25,000/month
$300,000/year
2. Life Time Value Approach
1. Conservative LTV: $2,500
Additional revenue:
10 new patients x 2,500 = $25,000
2. Less conservative LTV: $5,000
Additional revenue:
10 new patients x 5,000 = $50,000
Additional revenue:
10 new patients x 2,500 = $25,000
2. Less conservative LTV: $5,000
Additional revenue:
10 new patients x 5,000 = $50,000
Guarantees & Effort
Performance guarantee
2x new patients per month by month 4. If not, we continue working at no cost until that monthly number is reached.
Effort
We handle 99% of the work. We only need initial account access, your best effort at the shoot (with guidance on everything), and occasional feedback along the way.
Ad Budget
Month 1 & 2
Lower budget to get starter ads running and optimized for the full launch
$1,000-$2,000/month
$1,000-$2,000/month
Month 3 & 4
Our average cost per acquisition is lower than the industry average:
$200-$300 per patient
10NP x 200 = $2000
10NP x 300 = $4000
$2,000-$4,000/month
$200-$300 per patient
10NP x 200 = $2000
10NP x 300 = $4000
$2,000-$4,000/month
Future Practice
2x Steady Patient Growth Blueprint (4-Month Plan)
Month 1
1. Competitive audit & strategy
2. Brand development / upgrade
3. Content shoot
4. Launch of starter ads
5. Reviews growth strategies
2. Brand development / upgrade
3. Content shoot
4. Launch of starter ads
5. Reviews growth strategies
Ideal Start
Dec 2025
$3,500
Month 2
1. Website development
2. Full ads and conversion funnels
3. Starter ads optimization
4. Reviews growth strategies
2. Full ads and conversion funnels
3. Starter ads optimization
4. Reviews growth strategies
Insurance Resets
Jan 2026
$3,500
Month 3
1. Launch
2. Monitoring: GA4, Pixel, Events etc.
3. Optimization: copy, creatives, website etc.
4. Monthly report
5. Reviews growth strategies
2. Monitoring: GA4, Pixel, Events etc.
3. Optimization: copy, creatives, website etc.
4. Monthly report
5. Reviews growth strategies
Launch
Feb 2026
$3,500
Month 4
1. Monitoring: GA4, Pixel, Events etc.
2. Optimization: copy, creatives, website etc.
3. Monthly report
4. Reviews growth strategies
2. Optimization: copy, creatives, website etc.
3. Monthly report
4. Reviews growth strategies
March 2026
$3,500
Total
2x Steady Patient Growth Blueprint (4-Month Plan)
$14,000
Payment options
Month by month
$3,500 each month
$14,000 total
$14,000 total
All months in advance
10% OFF if paid in full in advance
$14,000
$12,600
$14,000
$12,600
What's next if the initial 4-month plan is successful?
Our offer
Since we have never worked together before, we proposed a plan for the first 4 months to prove we can hit your growth targets.
Once that is achieved beyond month 4, we can introduce all the other goals and systems we have discussed and continue at our standard pricing of $4,500/month.
I feel this gives you a good balance of risk early on, while enabling us to charge our standard pricing once proof of concept is in place and your risk diminishes.
Once that is achieved beyond month 4, we can introduce all the other goals and systems we have discussed and continue at our standard pricing of $4,500/month.
I feel this gives you a good balance of risk early on, while enabling us to charge our standard pricing once proof of concept is in place and your risk diminishes.
Next stage
Long-term partnership that delivers a predictable steady pipeline of new patients and enables you to lower your stress & workload.
Examples of solutions to add in the next stage:
Examples of solutions to add in the next stage:
• SEO - full service pages, backlinks, blogs etc.
• Social media - all platforms, boosting, engagement etc.
• Email marketing, graphic design, patient experience and processes etc.