Content package

For two decades, Perfect Smile thrived on word of mouth, thanks to the dedication of husband-and-wife team Tim Dang and Annie Pham. But as younger generations became a crucial patient base, competitors began stealing patients online in seconds. With growth slipping and their 20th anniversary approaching, they decided to market for the first time.

Without prior marketing investments or experience, we decided to create the biggest impact in the shortest time possible. That meant an intense two-day production with their entire team, resulting in more than 30 long-form videos, 30 short-form reels, and 200 photos - over 12 months of conversion content in just two days, taking their ads, website, socials, and hiring to the next level.

Trident's story began in 2019 with a vision to reinvent the dental experience, transforming it into a relaxing and enjoyable spa beach resort vacation. From the start, we supported that vision as Trident's partner, guiding everything from interior design and brand identity to digital experiences and patient acquisition.

At the center of this practice are Dr. Shibani Raja and Nikul Patel, a husband and wife team committed to growing Trident into a multi-location success story. In just a few years, the practice grew to $4M in annual revenue, became the top-rated dental clinic in Sunnyvale, and doubled its capacity by expanding into the space next door.

Captain Dental was a successful chain with three Bay Area locations in Santa Clara, San Jose, and Redwood City. On the surface, growth looked unstoppable, but six months before reaching out to us, revenue and new patient numbers began to decline. Market shifts and rising competition slowed momentum, and plans for new offices came to a halt.

Together with the husband-and-wife team behind Captain Dental, Dr. Doris Yao and Marshall Xu, we redesigned their brand and built reliable new patient acquisition systems. The results were immediate: new patient numbers rose by 50%, search rankings climbed to the top of Google, and the practice was ready for its next stage of growth.