Mountain Bay Dental

Mountain Bay Dental’s financial situation did not allow for a full rebrand or the replacement of all signage featuring the old tooth and mountains logomark. Instead, we focused on preserving this symbol while elevating the surrounding brand elements. Use the arrows to explore this transformation in detail.

Two features of the old brand that perfectly matched its negative reviews were the colors and fonts. A dull gray overwhelmed all digital assets, paired with outdated gold rarely used today by brands that take themselves seriously. On top of that, aggressive fonts with no character created a look that inspired little beyond fear or boredom.

First, we replaced the old gold with a bright, energetic yellow. Although unusual in the dental industry, this choice proved highly effective for online conversions and helped the practice stand out. The heavy gray was swapped for a rich black and its presence reduced. Finally, the new Mazzard typeface, professional yet playful, perfectly completed the glow up.

When used as a favicon, the old logomark was often forced into a square, though more often it appeared on its own. Its generic and complicated design is not something we would have created if circumstances had allowed for a full rebrand. Still, there was a way to preserve the symbol and give it a more trendy feel.

To elegantly refine the original tooth symbol and align it with the new philosophy, colors, and fonts, we placed the logomark inside an app-like rectangular shape. This created a familiar impression of mobile apps and innovation, while the rounded edges softened the hard identity and made it more welcoming.

Mountain Bay Dental had no brand guidelines, so all print and digital assets turned out inconsistent and mismatched. The outcome depended entirely on whoever created them and on the random fonts or patterns available in the design software at the time.

All print materials were redesigned with strict attention to consistency and our philosophy. No gradients, no flowers, no random fonts. Whenever possible, premium details were added, such as raised printing of the logomark on the back of business cards.

Dr. Anwar made a good attempt at social media in his first few months, but working alone with the old branding produced bland results. The content was poorly lit and shot on an older phone, leaving a dull and heavy impression. As is often the case, self-produced content carried an amateur aftertaste.

With Dr. Anwar’s heroic performances, the refreshed brand identity, and supporting assets such as custom iconography, Mountain Bay Dental’s social media received a true breath of fresh air. The channels became genuinely worth following and serve as a final checkpoint before booking your first appointment.

No matter the source of new patients, whether ads, social media, or organic SEO, leads always end up on your website as the final destination before booking. It is the holy grail of digital marketing, and Mountain Bay Dental’s original website was fully in sync with the rest of its heavy and dull touchpoints.

The new website became our foundation for reliable patient acquisition systems and the place where all rebranded elements came together. The result was a lighter, more enjoyable, and most importantly conversion focused experience. View the next slides to see comparisons of other parts of the website.