Captain Dental
When market shifts and rising competition halted Captain Dental’s expansion, our partnership reignited their momentum. New patients rose 50%, Google rankings reached the top, and the practice was ready for its next stage of growth.
From stalled growth to unstoppable momentum
Captain Dental was a successful chain with three Bay Area locations in Santa Clara, San Jose, and Redwood City. On the surface, growth looked unstoppable, but six months before reaching out to us, revenue and new patient numbers began to decline. Market shifts and rising competition slowed momentum, and plans for new offices came to a halt.
Together with the husband-and-wife team behind Captain Dental, Dr. Doris Yao and Marshall Xu, we redesigned their brand and built reliable new patient acquisition systems. The results were immediate: new patient numbers rose by 50%, search rankings climbed to the top of Google, and the practice was ready for its next stage of growth.
A new identity becomes a launchpad for growth
What fueled Captain Dental’s explosive early growth was their relentless focus on high standards for patient care and experiences. Their old brand identity with a cartoonish shield, tooth, and sparkles, stood in stark contrast to that philosophy. Our work began with a new look that reflected their values and ambitions.
The new logomark combines the letters C and D into a tooth-like symbol. Its minimal, geometric style also hints at a diamond and shield, reinforcing strength, protection and quality. The visual identity is supported by a soothing yet confident teal palette and clean Actay and Satoshi typefaces. More than just a design update, it became the launchpad for their growth.
Worry-free dentistry built on the highest standards
A full in-house insurance team with zero outsourcing, ruthless five rounds of hiring interviews with just a 2% success rate, and proactive after-treatment care are a few reasons why Captain Dental deserves to claim the highest standards. Behind every detail, however, is one purpose: delivering worry-free experiences for patients.
To honor and communicate that dedication, we brought the worry-free patient journey to life through immersive 3D animations. The Captain Dental Token navigates obstacles, dental environments, AI chatbots, and endless paper forms, always arriving safe and comfortable thanks to the incredible effort of the team behind it all.
Digital with premium look and performance
3D storytelling and high-end photography became the centerpiece of Captain Dental’s digital presence. Alongside clean UI elements, minimal iconography, and confident brand language, the digital channels were designed to back up the brand's claims, build trust, and seamlessly turn visitors into new patients.
Conversion landing pages capturing traffic from ads, combined with hyper-local SEO-optimized service pages across all three locations, formed a high-performing duo that delivered immediate results. Within two months, new patient numbers grew by 50% and all dental services and their keywords climbed to page one of Google rankings.
Consistency online, offline, everywhere
Take a moment to focus on our new brand photography below. The attention to detail and patient experience stays consistent both online and offline. Wooden accents warm the clean white interior, leather seating adds a touch of luxury, and flawless hygiene and advanced technology complete the setting.
Before producing content, we oversaw the replacement of old brand touchpoints. The new identity now shines across interior and exterior signage, embroidered uniforms, and print assets, ensuring a cohesive and premium presence throughout. Even the smallest details, from patient forms to office décor, were aligned to create consistency at every level.
Content that builds trust and sells fast
When it came to video content, the goal was to capture authenticity and friendliness. Captain Dental’s high standards remain non-negotiable, but worry-free care doesn’t mean poker faces or stiff interactions. Our shoots focused on “selling without selling,” producing campaigns that were profitable while driving high engagement and brand awareness.
Behind the scenes
From combining five symbols into one logomark to creating original 3D animations, working with the Captain Dental team was a treat. We thank Dr. Doris Yao and Marshall Xu for their trust and willingness to rebuild. Our team spent immense time on storyboarding, modeling, textures, and animation, so please enjoy a look behind the scenes of our process.
