Kanopi Kids

There is only one thing more stressful than visiting the dentist: taking your kids there. At least, that is how most parents perceive it, and that is exactly what we set out to change. Our partnership with Kanopi Kids went far beyond marketing, extending into interior architecture and overseeing the design and sourcing of all exterior and interior signage.

With comfort as the highest priority, the interiors were designed in light gray to bring uplifting energy and a sense of calm and cleanliness. Dr. Anwar’s favorite color, green, complements these neutral tones across plants, green walls, the playground area, and treatment chairs. Beyond design, we supported staffing campaigns to ensure a team with the right skills and patience was in place.

Amid uncertainties, Dr. Anwar’s favorite green stood firm as the foundation of our branding process. After a deep dive into word origins, meanings, and domains, with options like Aloe or Innocent on the table, the perfect name emerged: Kanopi Kids. The word canopy refers to the uppermost layer of a forest, tying seamlessly into the green theme.

To modernize the word and align it with "Kids", we replaced the “C” with a “K” and the “Y” with an “I”. The logo, set in the Kana typeface, strikes the right balance between playful and clean, with letters resembling vines or branches. Extending this theme, we created vine-inspired patterns to support the brand. And yet, something was still missing. Who would comfort the kids?

Every child needs a friend, especially one to comfort them at the dentist. While the identity process felt complete, the idea of a mascot kept us awake at night. With a promise to go above and beyond, we set out on a six-month journey to create a companion who could guide little patients through every online and offline experience.

Bringing Kai to life meant developing a detailed 3D model. Nothing was overlooked, as eyes, eyebrows, mouth, hair, fingers, feet, and even tummy went through hundreds of variations before arriving at maximum cuteness. To comfort kids beyond the screen, we designed custom plush toys in three sizes, along with a full-sized costume often worn by Dr. Anwar himself.

Developing the website, social channels, and ad campaigns meant upholding our usual standards. Within a month, the site ranked at the top of Google. Content featuring Kai and the practice fueled socials and ads, driving parents to conversion pages that quickly filled our waiting list. Yet one factor shaped our digital presence more than any other.

For a pediatric clinic, success starts with parents feeling comfortable and informed. They must choose you over local competitors in seconds. Our Comfort Page showed exactly how we make visits fun, service pages explained each step in playful detail, and content captured kids smiling with Dr. Anwar. Proof that smiles come standard, with Kai guiding families through it all.