Future Practice
Genuine Care Dental
120-Day Practice Growth Blueprint
Future Practice growth partnership built to deliver steady and predictable increase from 15 to 30 new patients. This page walks you through the step-by-step 4-month plan and the budget behind each stage.
Where are you right now?
Current Numbers
• Collections: 150-160k
• Full Arches: 4 / year
• New Patients: 15 / month
• Active Patients: 1650 (from 2.5k)
• Patient List: 5000 patients
• LTV: $900
Current Brand
• Does not match the level of service you offer
• Does not match a practice offering a $25k service
• Not Michelin level (like Trident)
• Generic logo and old-fashioned font
• Generic website (non-responsive)
• No trust building conent (a lot of potential though)
• 4.9-star rating is fragile with only 366 reviews
Where do you want to get?
Main Goals
• 4M in 3-4 years
• 4 days a week for Dr. Rong
• 1 week off every 6 weeks
• 30NP with new dentist
• More All-on-4 cases
• Improve operations, hiring, old habits in Q1 of 2026
Brand Goals
• Michelin level brand - foundation for ads
• Brand that brings and converts more new patients and complex cases
• Michelin level website that keeps all SEO investment and builds on top of it
• Michelin level content for website, socials and ads
What are you currently doing to get there?
Current
• Doctor Genius: $1599 (only SEO)
• Tops Consulting
• Hiring: Doctor & Hygienist
Past
• Full Arch Agency: (2.5k service, 3.5k ad budget) - 3 months, one small case
How we can help you get there (120-Days)
Urgent Business Goals
• Prepare the practice internally for next stage of growth
• 2x monthly new patients from 15 to 30 by Month 4
• Get to 500 reviews (4.9 star stable)
• Strategic partner - accountabilty, build trust, audit strategy, patient journey improvements etc.
Brand Goals
• Prepare a Michelin level brand foundation for next stage of growth
• Upgrade brand identity to Michelin Trident Level
• Upgrade website to Michelin Trident Level while keeping previous work and results
• Create new conversion brand content for the next 6 months to update website, socials and new ads
4-Month Plan
Month 1
1. Competitive audit & strategy
2. Brand development / upgrade
3. Content shoot planning, execution and edit
4. Launch of starter ads: fast results and optimization
5. Reviews growth
6. Strategic partner coaching
Month 2
1. Website development + landing pages
2. Full ads and conversion funnels
3. Starter ads monitoring and optimization
4. Reviews growth
5. Strategic partner coaching
Month 3 (Launch)
1. Launch
2. Monitoring: Google Analytics, Pixel, Events etc.
3. Optimization: copy, creatives, landing pages etc.
4. Monthly report
5. Reviews growth
6. Strategic partner coaching
Month 4
1. Monitoring: Google Analytics, Pixel, Events etc.
2. Optimization: copy, creatives, landing pages etc.
3. Monthly report
4. Reviews growth
5. Strategic partner coaching
Month 1
Outline
1. Competitive audit & strategy
2. Brand development / upgrade
3. Content shoot planning, execution and edit
4. Launch of starter ads: fast results and optimization
5. Reviews growth
6. Strategic partner coaching
2. Brand development / upgrade
3. Content shoot planning, execution and edit
4. Launch of starter ads: fast results and optimization
5. Reviews growth
6. Strategic partner coaching
1. Competitive audit & strategy
See example
2. Brand development / upgrade
See more branding work
3. Content shoot planning, execution and edit
Content that builds trust, sells fast and doesn't feel like ads
See more content work
4. Launch of starter ads: fast results and optimization
5. Reviews growth strategies
6. Strategic partner coaching
Month 2
Outline
1. Website development + landing pages
2. Full ads and conversion funnels
3. Starter ads monitoring and optimization
4. Reviews growth
5. Strategic partner coaching
2. Full ads and conversion funnels
3. Starter ads monitoring and optimization
4. Reviews growth
5. Strategic partner coaching
1. Website development + landing pages
More on landing pages
Fast-loading and beautiful web experience designed to convert
See more website work
2. Full ads and conversion funnels
3. Starter ads monitoring and optimization
4. Reviews growth strategies
5. Strategic partner coaching
Month 3
Outline
1. Launch
2. Monitoring: Google Analytics, Pixel, Events etc.
3. Optimization: copy, creatives, landing pages etc.
4. Monthly report
5. Reviews growth
6. Strategic partner coaching
2. Monitoring: Google Analytics, Pixel, Events etc.
3. Optimization: copy, creatives, landing pages etc.
4. Monthly report
5. Reviews growth
6. Strategic partner coaching
Month 4
Outline
1. Monitoring: Google Analytics, Pixel, Events etc.
2. Optimization: copy, creatives, landing pages etc.
3. Monthly report
4. Reviews growth
5. Strategic partner coaching
2. Optimization: copy, creatives, landing pages etc.
3. Monthly report
4. Reviews growth
5. Strategic partner coaching
Goals recap
Main Goals
• 4M in 3-4 years
• 4 days a week for Dr. Rong
• 1 week off every 6 weeks
• 30NP with new dentist
• More All-on-4 cases
• Improve operations, hiring, old habits in Q1 of 2026
Brand Goals
• Michelin level brand - foundation for ads
• Brand that brings and converts more new patients and complex cases
• Michelin level website that keeps all SEO investment and builds on top of it
• Michelin level content for website, socials and ads
How we can help you achieve them (120-Days)
Urgent Business Goals
• Prepare the practice internally for next stage of growth
• 2x monthly new patients from 15 to 30 by Month 4
• Get to 500 reviews (4.9 star stable)
• Strategic partner - accountabilty, build trust, audit strategy, patient journey improvements etc.
Brand Goals
• Prepare a Michelin level brand foundation for next stage of growth
• Upgrade brand identity to Michelin Trident Level
• Upgrade website to Michelin Trident Level while keeping previous work and results
• Create new conversion brand content for the next 6 months to update website, socials and new ads
Your time & effort
Time & effort
• 99% of the work is on us
Your required time and effort:
• Access and onboarding (2hrs total)
• Reading updates if wanted
• YES/NO answers (WA or FB)
• Implementation of tips and reporting results back (e.g. reviews)
• Shoot (4-6hrs) - Exceptional guidance, easy scripts, inspo to follow, as many takes as needed
• Monthly meeting (1hr)
Your required time and effort:
• Access and onboarding (2hrs total)
• Reading updates if wanted
• YES/NO answers (WA or FB)
• Implementation of tips and reporting results back (e.g. reviews)
• Shoot (4-6hrs) - Exceptional guidance, easy scripts, inspo to follow, as many takes as needed
• Monthly meeting (1hr)
Ad Budget
Month 1 & 2
Lower budget to get starter ads running and optimized for the full launch
$1,000-$2,000/month
$1,000-$2,000/month
Month 3 & 4
Our average cost per acquisition is lower than the industry average:
$200-$300 per patient
1. Budget for 10NPs
10NP x 200 = $2000
10NP x 300 = $3000
$2,000-$3,000/month
2. Budget for 15NPs
15NP x 200 = $3000
15NP x 300 = $4500
$3,000-$4,500/month
$200-$300 per patient
1. Budget for 10NPs
10NP x 200 = $2000
10NP x 300 = $3000
$2,000-$3,000/month
2. Budget for 15NPs
15NP x 200 = $3000
15NP x 300 = $4500
$3,000-$4,500/month
Future Practice
120-Day Practice Growth Blueprint
Month 1
1. Competitive audit & strategy
2. Brand development / upgrade
3. Content shoot planning, execution and edit
4. Launch of starter ads: fast results and optimization
5. Reviews growth
6. Strategic partner coaching
2. Brand development / upgrade
3. Content shoot planning, execution and edit
4. Launch of starter ads: fast results and optimization
5. Reviews growth
6. Strategic partner coaching
Start
Feb 2026
$4,500
Month 2
1. Website development + landing pages
2. Full ads and conversion funnels
3. Starter ads monitoring and optimization
4. Reviews growth
5. Strategic partner coaching
2. Full ads and conversion funnels
3. Starter ads monitoring and optimization
4. Reviews growth
5. Strategic partner coaching
Mar 2026
$4,500
Month 3
1. Launch
2. Monitoring: Google Analytics, Pixel, Events etc.
3. Optimization: copy, creatives, landing pages etc.
4. Monthly report
5. Reviews growth
6. Strategic partner coaching
2. Monitoring: Google Analytics, Pixel, Events etc.
3. Optimization: copy, creatives, landing pages etc.
4. Monthly report
5. Reviews growth
6. Strategic partner coaching
Launch
Apr 2026
$4,500
Month 4
1. Monitoring: Google Analytics, Pixel, Events etc.
2. Optimization: copy, creatives, landing pages etc.
3. Monthly report
4. Reviews growth
5. Strategic partner coaching
2. Optimization: copy, creatives, landing pages etc.
3. Monthly report
4. Reviews growth
5. Strategic partner coaching
May 2026
$4,500
Total
120-Day Practice Growth Blueprint
$18,000
Payment options
Month by month
$4,500 each month
$18,000 total
$18,000 total
All months in advance
5% OFF if paid in full in advance
$18,000
$17,100
$18,000
$17,100
What's next when the initial 4-month plan is successful?
Our offer
Since we have never worked together before, we proposed a plan for the first 4 months to rebuild your brand foundation and double your new patients to prove ourselves and build trust.
Once that is achieved beyond month 4, we can introduce all other goals and continue on the road to 4M at the same monthly pricing (no increase)
Once that is achieved beyond month 4, we can introduce all other goals and continue on the road to 4M at the same monthly pricing (no increase)
Next stage
Long-term partnership that delivers a predictable steady pipeline of new patients and complex cases and enables you achieve your long-term goals.
Standard monthly partnership:
Standard monthly partnership:
• Website & landing pages maintenance (for ads)
• Advertising (main growth engine)
• SEO: blogs, AI search etc.
• Social media - all platforms, boosting, engagement etc.
• Content production shoots
• Strategic partner coaching