Future Practice
Lodi Kidz Dentist

90-Day Startup Foundation Blueprint

This Future Practice partnership lays the foundation Lodi Kidz Dentist needs to launch right and scale through marketing, without the wasted ad spend of the past. This page breaks down where you are today, where you want to get to, and the 90-day rollout that gets you there, stage by stage, with the total budget behind it.

Where are you right now?

Current Stage
• New practice in Lodi, CA
• Name already set: Lodi Kidz Dentist
• No brand, signage, website, mascot, interior, content
• Urgent: Brand and signage
Previous Experience
Bad experiences with marketing agencies and running ads:

Service fee:
• Website maintenance: $200
• Ads management: $750

Ads:
• Ads budget: $4,250
• New patients: 10 ($425 per patient - incredibly high)

Where do you want to get?

Partnership Goals
· Become the best pediatric practice in the area: the strongest player on the market visually, in patient experience, and in the numbers

· Launch the startup the right way, with a foundation that turns first impressions into booked patients from day one

· A reliable marketing system and funnels that consistently deliver new business, instead of unpredictable ad spend

· Bring down that painful cost per patient by replacing wasted ad spend with a setup that actually converts

· A marketing, branding and strategic partner who is reliable, gets the level you operate at, delivers on time, and cares about the business as much as you do

How we can help you get there (90-Days)

90-Day Startup Foundation Blueprint
· Build a proper, attractive foundation with strong first impressions across brand, mascot, content and website, so budget isn't wasted like it was before

· A hyperlocal, SEO-optimized website that gets you to Page 1 fast

· Ad-ready foundation with full conversion funnels prepared and ready to launch

· Beyond digital, we shape the clinic itself: signage, custom toys, and interior guidance for a consistent experience online and offline

· A real long-term partner, not just a project. We keep our client list smaller than most agencies on purpose, so we can stay personal and hands-on: growing your reviews toward a stable 5-star reputation, optimizing your Google listing, and flagging and fixing whatever else we spot, even outside marketing (front-desk calls, patient journey, operations)
Dental marketing and branding team

90-Day Plan

Month 1 (June)

1. Competitive audit & strategy
2. Brand development
3. Signage & print development
4. Interior design guidance
5. Mascot & toys development
6. Website development + SEO
7. Strategic partner coaching

Month 2 (July)

1. Content shoot planning
2. Mascot & toys development
3. Website development + SEO
4. Reviews growth
5. Strategic partner coaching

Month 3 (August)

1. Content shoot execution and edit
2. Website finalization (tracking, domain, integrations etc.)
3. Full ads and conversion funnels preparation
4. Reviews growth
5. Strategic partner coaching

Next: Launch

1. Ads Launch: New Patient Goals
2. Monitoring: Google Analytics, Pixel, Events etc.
3. Optimization: copy, creatives, landing pages etc.
4. Monthly services: Ads, website, SEO, social media, content
5. Strategic partner coaching
6. Monthly reports

Month 1 (June)

Outline
1. Competitive audit & strategy
2. Brand development
3. Signage & print development
4. Interior design guidance
5. Mascot & toys development
6. Website development + SEO
7. Strategic partner coaching

1. Competitive audit & strategy

2. Brand development

Dental marketing and branding logo sketchesDental marketing and branding print ads
Dental marketing and branding doctor workingDental marketing and branding x-rayDental marketing and branding hygienist working

3. Signage & print development

4. Interior design guidance

5. Mascot development

Dental marketing and branding mascot

6. Website development + SEO

Fast-loading and beautiful web experience designed to convert

Dental marketing and branding website mobile mockupDental marketing and branding website mobile mockups
Dental marketing and branding website mobile mockupDental marketing and branding website mobile mockups

7. Strategic partner coaching

Month 2 (July)

Outline
1. Content shoot planning
2. Mascot & toys development
3. Website development + SEO
4. Reviews growth
5. Strategic partner coaching

1. Content shoot planning

Content that builds trust, sells fast and doesn't feel like ads

2. Mascot development

3. Website development + SEO

4. Reviews growth

5. Strategic partner coaching

Month 3 (August)

Outline
1. Content shoot execution and edit
2. Website finalization (tracking, domain, integrations etc.)
3. Full ads and conversion funnels preparation
4. Reviews growth
5. Strategic partner coaching

1. Content shoot execution and edit

2. Website finalization (tracking, domain, integrations etc.)

2. Full ads and conversion funnels preparation

4. Reviews growth

4. Reviews growth5. Strategic partner coaching

Next: Launch

Outline
1. Ads Launch: New Patient Goals
2. Monitoring: Google Analytics, Pixel, Events etc.
3. Optimization: copy, creatives, landing pages etc.
4. Monthly services: Ads, website, SEO, social media, content
5. Strategic partner coaching
6. Monthly reports

Your time & effort

Time & effort
• 99% of the work is on us

Your required time and effort:

• Access and onboarding (2hrs total)
• Reading updates if wanted
• YES/NO answers (WA or FB)
• Implementation of tips and reporting results back (e.g. reviews tips)
• Shoot (4-6hrs) - Exceptional guidance, easy scripts, inspo to follow, as many takes as needed
• Monthly meeting (1hr)

Future Practice

90-Day Startup Foundation Blueprint

Without Commitment

90-Day Startup Foundation Blueprint

1. Competitive audit & strategy
2. Brand development
3. Signage & print development
4. Interior design guidance
5. Mascot development
6. Website development + SEO
7. Strategic partner coaching

1. Content shoot planning
2. Mascot development
3. Website development + SEO
4. Reviews growth
5. Strategic partner coaching

1. Content shoot execution and edit
2. Website finalization (tracking, domain, integrations etc.)
3. Full ads and conversion funnels preparation
4. Reviews growth
5. Strategic partner coaching
Jun-Aug 2026

$16,300

With 3-Month Commitment

90-Day Startup Foundation Blueprint
+ 3 Months of Performance Marketing

1. Competitive audit & strategy
2. Brand development
3. Signage & print development
4. Interior design guidance
5. Mascot development
6. Website development + SEO
7. Strategic partner coaching

1. Content shoot planning
2. Mascot & toys development
3. Website development + SEO
4. Reviews growth
5. Strategic partner coaching

1. Content shoot execution and edit
2. Website finalization (tracking, domain, integrations etc.)
3. Full ads and conversion funnels preparation
4. Reviews growth
5. Strategic partner coaching
Jun-Nov 2026

$13,300

3 Months of Performance Marketing Partnership

1. Ads Launch: New Patient Goals
2. Monitoring: Google Analytics, Pixel, Events etc.
3. Optimization: copy, creatives, landing pages etc.
4. Monthly services: Ads, website, SEO, social media, content
5. Strategic partner coaching
6. Monthly reports

$5,000
(Doesn't include ad budget)

TOTAL: $18,300

Payment options

Half before, half after
Without Commitment
Half before: $8,150
Half after: $8,150

With 3-Month Commitment
Half before: $9,150
Half after: $9,150
One-time payment
5% OFF if paid in full in advance

Without Commitment
$16,300
$15,485

With 3-Month Commitment
$18,300
$17,385