Future Practice
Palo Alto Dental Spa
120-Day Practice Growth Blueprint
Future Practice growth partnership built to deliver a predictable and sustainable increase from 25 to 50 new patients. This page walks you through the step-by-step 4-month plan and the budget behind each stage.
Where are you right now?
Current Numbers
• Collections: 60-70k
• New Patients: 25
• All word of mouth and referrals
• 6 years since taken over
• In-network - People looking for smaller conservative practices, not big fee for service money machines (great position)
• New Patients: 25
• All word of mouth and referrals
• 6 years since taken over
• In-network - People looking for smaller conservative practices, not big fee for service money machines (great position)
Current Brand
• The current brand is not future-proof against aggressive competitor marketing and is not positioned for its own marketing efforts. Marketing with the current brand would be costly due to a weak foundation.
• Generic logo and outdated typography, limiting differentiation
• Templated website with stock imagery, which weakens trust
• Lack of trust-building authentic content
• Fragile review profile: 140 Google reviews and 47 Yelp reviews, making reputation and trust highly sensitive
• Generic logo and outdated typography, limiting differentiation
• Templated website with stock imagery, which weakens trust
• Lack of trust-building authentic content
• Fragile review profile: 140 Google reviews and 47 Yelp reviews, making reputation and trust highly sensitive
Goals of 120-Day Practice Growth Blueprint
Main Goals
• New Patients: 50
• Foundation for implant marketing (learning now)
• Reliable hiring foundation
• Consistent and reliable growth system and partner
Once the partnership proves successful, our ultimate long-term goal is to scale your monthly collections to $120–140k.
• Foundation for implant marketing (learning now)
• Reliable hiring foundation
• Consistent and reliable growth system and partner
Once the partnership proves successful, our ultimate long-term goal is to scale your monthly collections to $120–140k.
Brand Goals
• Build a future-proof brand designed to compete against aggressive competitor marketing and support growth marketing efforts efficiently
• Develop a distinctive logo and modern typography system that clearly differentiates the practice
• Custom, modern, high-trust website
• Develop trust-building authentic content (ideal with updates to interior)
• Strengthen and stabilize the reviews profile - Google 5-star rating with 500 reviews& Yelp 4.7-star rating with 150 reviews
• Develop a distinctive logo and modern typography system that clearly differentiates the practice
• Custom, modern, high-trust website
• Develop trust-building authentic content (ideal with updates to interior)
• Strengthen and stabilize the reviews profile - Google 5-star rating with 500 reviews& Yelp 4.7-star rating with 150 reviews
4-Month Plan
Month 1
1. Competitive audit & strategy
2. Brand development / upgrade
3. Content shoot planning
4. Launch of starter ads: fast results and optimization
5. Reviews growth
6. Strategic partner coaching
Month 2
1. Content shoot execution and edit
2. Website development + landing pages
3. Full ads and conversion funnels
4. Starter ads monitoring and optimization
5. Reviews growth
6. Strategic partner coaching
Month 3 (Launch)
1. Launch
2. Monitoring: Google Analytics, Pixel, Events etc.
3. Optimization: copy, creatives, landing pages etc.
4. Monthly report
5. Reviews growth
6. Strategic partner coaching
Month 4
1. Monitoring: Google Analytics, Pixel, Events etc.
2. Optimization: copy, creatives, landing pages etc.
3. Monthly report
4. Reviews growth
5. Strategic partner coaching
Month 1
Outline
1. Competitive audit & strategy
2. Brand development / upgrade
3. Content shoot planning
4. Launch of starter ads: fast results and optimization
5. Reviews growth
6. Strategic partner coaching
2. Brand development / upgrade
3. Content shoot planning
4. Launch of starter ads: fast results and optimization
5. Reviews growth
6. Strategic partner coaching
1. Competitive audit & strategy
See example
2. Brand development / upgrade
See more branding work
3. Content shoot planning
Content that builds trust, sells fast and doesn't feel like ads
See more content work
4. Launch of starter ads: fast results and optimization
5. Reviews growth
6. Strategic partner coaching
Month 2
Outline
1. Content shoot execution and edit
2. Website development + landing pages
3. Full ads and conversion funnels
4. Starter ads monitoring and optimization
5. Reviews growth
6. Strategic partner coaching
2. Website development + landing pages
3. Full ads and conversion funnels
4. Starter ads monitoring and optimization
5. Reviews growth
6. Strategic partner coaching
1. Content shoot execution and edit (discuss interior)
2. Website development + landing pages
More on landing pages
Fast-loading and beautiful web experience designed to convert
See more website work
3. Full ads and conversion funnels
4. Starter ads monitoring and optimization
5. Reviews growth
6. Strategic partner coaching
Month 3
Outline
1. Launch
2. Monitoring: Google Analytics, Pixel, Events etc.
3. Optimization: copy, creatives, landing pages etc.
4. Monthly report
5. Reviews growth
6. Strategic partner coaching
2. Monitoring: Google Analytics, Pixel, Events etc.
3. Optimization: copy, creatives, landing pages etc.
4. Monthly report
5. Reviews growth
6. Strategic partner coaching
Month 4
Outline
1. Monitoring: Google Analytics, Pixel, Events etc.
2. Optimization: copy, creatives, landing pages etc.
3. Monthly report
4. Reviews growth
5. Strategic partner coaching
2. Optimization: copy, creatives, landing pages etc.
3. Monthly report
4. Reviews growth
5. Strategic partner coaching
Goals recap
Main Goals
• New Patients: 50
• Foundation for implant marketing (learning now)
• Reliable hiring foundation
• Consistent and reliable growth system and partner
Once the partnership proves successful, our ultimate long-term goal is to scale your monthly collections to $120–140k.
• Foundation for implant marketing (learning now)
• Reliable hiring foundation
• Consistent and reliable growth system and partner
Once the partnership proves successful, our ultimate long-term goal is to scale your monthly collections to $120–140k.
Brand Goals
• Build a future-proof brand designed to compete against aggressive competitor marketing and support growth marketing efforts efficiently
• Develop a distinctive logo and modern typography system that clearly differentiates the practice
• Custom, modern, high-trust website • Lay the foundation for trust-building authentic content
• Strengthen and stabilize the reviews profile - Google 5-star rating with 500 reviews & Yelp 4.7-star rating with 150 reviews
• Develop a distinctive logo and modern typography system that clearly differentiates the practice
• Custom, modern, high-trust website • Lay the foundation for trust-building authentic content
• Strengthen and stabilize the reviews profile - Google 5-star rating with 500 reviews & Yelp 4.7-star rating with 150 reviews
Your time & effort
Time & effort
• 99% of the work is on us
Your required time and effort:
• Access and onboarding (2hrs total)
• Reading updates if wanted
• YES/NO answers (WA or FB)
• Implementation of tips and reporting results back (e.g. reviews)
• Shoot (4-6hrs) - Exceptional guidance, easy scripts, inspo to follow, as many takes as needed
• Monthly meeting (1hr)
Your required time and effort:
• Access and onboarding (2hrs total)
• Reading updates if wanted
• YES/NO answers (WA or FB)
• Implementation of tips and reporting results back (e.g. reviews)
• Shoot (4-6hrs) - Exceptional guidance, easy scripts, inspo to follow, as many takes as needed
• Monthly meeting (1hr)
Ad Budget
Month 1 & 2
Lower budget to get starter ads running and optimized for the full launch
$1,000-$2,000/month
$1,000-$2,000/month
Month 3 & 4
Our average cost per acquisition is lower than the industry average in metro and high-competition areas:
$200-$300 per patient
1. Budget for 25NPs
25NP x 200 = $5,000
25NP x 300 = $7,500
$5,000-$7,500/month
$200-$300 per patient
1. Budget for 25NPs
25NP x 200 = $5,000
25NP x 300 = $7,500
$5,000-$7,500/month
Future Practice
120-Day Practice Growth Blueprint
Month 1
1. Competitive audit & strategy
2. Brand development / upgrade
3. Content shoot planning, execution and edit
4. Launch of starter ads: fast results and optimization
5. Reviews growth
6. Strategic partner coaching
2. Brand development / upgrade
3. Content shoot planning, execution and edit
4. Launch of starter ads: fast results and optimization
5. Reviews growth
6. Strategic partner coaching
Start
Feb 2026
$4,500
Month 2
1. Content shoot execution and edit
2. Website development + landing pages
3. Full ads and conversion funnels
4. Starter ads monitoring and optimization
5. Reviews growth
6. Strategic partner coaching
2. Website development + landing pages
3. Full ads and conversion funnels
4. Starter ads monitoring and optimization
5. Reviews growth
6. Strategic partner coaching
Mar 2026
$4,500
Month 3
1. Launch
2. Monitoring: Google Analytics, Pixel, Events etc.
3. Optimization: copy, creatives, landing pages etc.
4. Monthly report
5. Reviews growth
6. Strategic partner coaching
2. Monitoring: Google Analytics, Pixel, Events etc.
3. Optimization: copy, creatives, landing pages etc.
4. Monthly report
5. Reviews growth
6. Strategic partner coaching
Launch
Apr 2026
$4,500
Month 4
1. Monitoring: Google Analytics, Pixel, Events etc.
2. Optimization: copy, creatives, landing pages etc.
3. Monthly report
4. Reviews growth
5. Strategic partner coaching
2. Optimization: copy, creatives, landing pages etc.
3. Monthly report
4. Reviews growth
5. Strategic partner coaching
May 2026
$4,500
Total
120-Day Practice Growth Blueprint
$18,000
Payment options
Month by month
$4,500 each month
$18,000 total
$18,000 total
All months in advance
5% OFF if paid in full in advance
$18,000
$17,100
$18,000
$17,100
What's next when the initial 4-month plan is successful?
Our offer
Since we have never worked together before, we propose a plan for the first 4 months to rebuild your brand foundation and double your new patients to prove ourselves and build trust.
Once that is achieved beyond month 4, we can introduce new larger and long-term goals and continue on the road to 120k monthly collections at the same monthly pricing (no increase)
Once that is achieved beyond month 4, we can introduce new larger and long-term goals and continue on the road to 120k monthly collections at the same monthly pricing (no increase)
Next stage
Long-term partnership that delivers a predictable steady pipeline of new patients and complex cases and enables you to achieve your long-term goals.
Standard monthly partnership:
Standard monthly partnership:
• Website & landing pages maintenance (for ads)
• Advertising (main growth engine)
• SEO: blogs, AI search etc.
• Social media - all platforms, boosting, engagement etc.
• Content production shoots
• Strategic partner coaching