Future Practice
Palo Alto Dental Spa
Bulletproof Reviews Playbook
This Reviews Playbook is built to help your team feel confident asking for reviews without it feeling forced. The focus isn’t pressure. It’s giving your staff the right tools and a system they’re genuinely comfortable using so patients feel happy to help, not annoyed or pushed.
Importance of reviews
Great Service is NOT ENOUGH
As we discussed, your 4.9 rating is a direct reflection of the exceptional service you provide, and it is your biggest advantage. At the same time, this score is fragile, as even a small number of negative reviews can meaningfully impact it (see calculations below).
Without active marketing through SEO, social, or ads, reviews are the single most important factor patients look at when deciding where to book and the clearest way to differentiate yourself. Today, patients are constantly exposed to aggressive competitor marketing, and even practices with weaker service can win patients simply by looking more visible and more reviewed.
That’s why it’s critical to have a consistent, comfortable, and bulletproof system for generating reviews. Once you begin active marketing, strong reviews amplify every effort, ensuring that when potential patients discover you, trust is reinforced and bookings follow.
Without active marketing through SEO, social, or ads, reviews are the single most important factor patients look at when deciding where to book and the clearest way to differentiate yourself. Today, patients are constantly exposed to aggressive competitor marketing, and even practices with weaker service can win patients simply by looking more visible and more reviewed.
That’s why it’s critical to have a consistent, comfortable, and bulletproof system for generating reviews. Once you begin active marketing, strong reviews amplify every effort, ensuring that when potential patients discover you, trust is reinforced and bookings follow.
Current reviews position, goals and risks
Google
• 4.9 stars
• 140 reviews
How many 1-star reviews to drop to 4.8?
4
How many 1-star reviews to drop to 4.8 if you had 500 reviews (from 5)?
23
How many 5-star reviews to increase to 5?
160
Yelp
• 4.6 stars
• 47 reviews
How many 1-star reviews to drop to 4.5?
1
How many 1-star reviews to drop to 4.5 if you had 150 reviews?
15
How many 5-star reviews to increase to 4.7?
8
Bulletproof Reviews Playbook
Outline
• Team coaching (video or live)
• Risk assessment, goal setting, timeline, and strategy
• Review system and protocol
• Proven scripts for staff
• Assets for an efficient review process (QR codes, pages, etc.)
• Review growth hacks
• Replying to reviews
• Review automations
• Negative review mitigation and removal attempts
• 1-month support and guidance
• Risk assessment, goal setting, timeline, and strategy
• Review system and protocol
• Proven scripts for staff
• Assets for an efficient review process (QR codes, pages, etc.)
• Review growth hacks
• Replying to reviews
• Review automations
• Negative review mitigation and removal attempts
• 1-month support and guidance
Main Goals
Building a comfortable, repeatable system that helps you earn more reviews consistently while protecting your rating and long-term growth.
Google
5-star rating with 500 reviews
Yelp
4.7-star rating with 150 reviews
5-star rating with 500 reviews
Yelp
4.7-star rating with 150 reviews
Who am I?
Future Practice
I build exciting dental brands that build trust & sell fast. A huge part of making dental practice build trust online quickly and books patients fast are reviews. We helped practices launch, grow, revitalize and modernize. Across all of our successful partnerships, one thing has always stayed true. Once I commit to you, we go above and beyond and love your business more than we love our own. It's a partnership, not a project.
Our partners
Explore case studies
Making practices look trustworthy
See more work
Bulletproof Reviews Playbook
Future Practice x Palo Alto Dental Spa
Includes
• Team coaching session (video or live)
• Risk assessment, goal setting, timeline, and strategy
• Review system and protocol
• Proven scripts for staff
• Assets for an efficient review process (QR codes, pages, etc.)
• Review growth hacks
• Replying to reviews
• Review automations
• Negative review mitigation and removal attempts
• 1-month ongoing support and guidance
• Risk assessment, goal setting, timeline, and strategy
• Review system and protocol
• Proven scripts for staff
• Assets for an efficient review process (QR codes, pages, etc.)
• Review growth hacks
• Replying to reviews
• Review automations
• Negative review mitigation and removal attempts
• 1-month ongoing support and guidance
Start
Feb 2026
$1,999
Total
Bulletproof Reviews Playbook
$1,999
What's next?
Crucial Digital Presence
If you choose this smaller partnership offer, it gives us the opportunity to earn your trust and demonstrate our results and expertise. Once proven, we can support you in building and modernizing your brand and digital presence through:
• Website and SEO
• Content
• Advertising
• Website and SEO
• Content
• Advertising