Future Practice
Singleton Smile Dental
90-Day Invisalign Growth Blueprint
Future Practice growth partnership built to increase monthly Invisalign cases from 12 to 18 (50% increase) by month 3. This page walks you through the step-by-step 90-day plan and the budget behind it.
Where are you right now?
Current Numbers
• Collections: 275k
• Invisalign Cases: 12 / month
• New Patients: 30-50 / month
Current Brand
• Does not match the level of service and care you offer
• Does not match Alameda's only Invisalign Diamond provider
• Generic logo and old-fashioned font
• Generic templated website
• No trust building content (a lot of potential though)
• A lot of leads lost due to first impressions. Running ads with this foundation is expensive.
90-Day Partnership Goals
Main Goals
• Invisalign Cases: 12 to 18 / month (25 is the next goal)
• Better social media and digital presence
Brand Goals
• Build a future-proof brand designed to compete against aggressive competitor marketing and support Invisalign marketing
• Develop a distinctive logo and modern typography system that clearly differentiates the practice
• Custom, modern, high-trust website
• Develop trust-building authentic content
• Develop a distinctive logo and modern typography system that clearly differentiates the practice
• Custom, modern, high-trust website
• Develop trust-building authentic content
90-Day Plan
Month 1
1. Competitive audit & strategy
2. Brand development / upgrade
3. Content shoot planning, execution and edit
4. Launch of starter ads: fast results and optimization
5. Reviews growth
6. Strategic partner coaching
Month 2
1. Website development + landing pages
2. Full ads and conversion funnels
3. Starter ads monitoring and optimization
4. Reviews growth strategies
5. Strategic partner coaching
Month 3
1. Launch
2. Monitoring: Google Analytics, Pixel, Events etc.
3. Optimization: copy, creatives, landing pages etc.
4. Monthly report
5. Reviews growth strategies
6. Strategic partner coaching
Month 1
Outline
1. Competitive audit & strategy
2. Brand development / upgrade
3. Content shoot planning, execution and edit
4. Launch of starter ads: fast results and optimization
5. Reviews growth6. Strategic partner coaching
2. Brand development / upgrade
3. Content shoot planning, execution and edit
4. Launch of starter ads: fast results and optimization
5. Reviews growth6. Strategic partner coaching
1. Competitive audit & strategy
See example
2. Brand development / upgrade
See more branding work
3. Content shoot planning, execution and edit
Content that builds trust, sells fast and doesn't feel like ads
See more content work
4. Launch of starter ads: fast results and optimization
5. Reviews growth
6. Strategic partner coaching
Month 2
Outline
1. Website development + landing pages
2. Full ads and conversion funnels
3. Starter ads monitoring and optimization
4. Reviews growth strategies
5. Strategic partner coaching
2. Full ads and conversion funnels
3. Starter ads monitoring and optimization
4. Reviews growth strategies
5. Strategic partner coaching
1. Website development + landing pages
More on landing pages
Fast-loading and beautiful web experience designed to convert
See more website work
2. Full ads and conversion funnels
3. Starter ads monitoring and optimization
4. Reviews growth
5. Strategic partner coaching
Month 3
Outline
1. Launch
2. Monitoring: Google Analytics, Pixel, Events etc.
3. Optimization: copy, creatives, landing pages etc.
4. Monthly report
5. Reviews growth strategies
6. Strategic partner coaching
2. Monitoring: Google Analytics, Pixel, Events etc.
3. Optimization: copy, creatives, landing pages etc.
4. Monthly report
5. Reviews growth strategies
6. Strategic partner coaching
1. Launch
2. Monitoring: Google Analytics, Pixel, Events etc.
More on landing pages
3. Optimization: copy, creatives, landing pages etc.
4. Monthly report
5. Reviews growth
6. Strategic partner coaching
Goals recap
Main Goals
• Invisalign Cases: 12 to 18 / month (25 is the next goal)
• Better social media and digital presence
Brand Goals
• Top level brand - foundation for ads
• Brand that brings and converts more Invisalign leads
• Top level website that keeps all previous investment and builds on top of it
•Top level content for website, socials and ads
• Top level website that keeps all previous investment and builds on top of it
•Top level content for website, socials and ads
Your time & effort
Time & effort
• 99% of the work is on us
Your required time and effort:
• Access and onboarding (2hrs total)
• Reading updates if wanted
• YES/NO answers (WA or FB)
• Shoot (4-6hrs) - Exceptional guidance, easy scripts, inspo to follow, as many takes as needed
• Monthly meeting (1hr)
Your required time and effort:
• Access and onboarding (2hrs total)
• Reading updates if wanted
• YES/NO answers (WA or FB)
• Shoot (4-6hrs) - Exceptional guidance, easy scripts, inspo to follow, as many takes as needed
• Monthly meeting (1hr)
Ad Budget
Month 1 & 2
Lower budget to get starter ads running and optimized for the full launch
$1,000-$2,000/month
$1,000-$2,000/month
Month 3
Our average cost per acquisition is lower than the industry average:
$200-$300 per patient
That is an average for new patients (mix of general, specialties etc.)
Acquiring purely Invisalign patients will me more expensive. I would prepare a higher budget to start with just in case. The goal is to lower per patient cost over time.
$3,000-$4,000/month
$200-$300 per patient
That is an average for new patients (mix of general, specialties etc.)
Acquiring purely Invisalign patients will me more expensive. I would prepare a higher budget to start with just in case. The goal is to lower per patient cost over time.
$3,000-$4,000/month
Future Practice
90-Day Invisalign Growth Blueprint
Month 1
1. Competitive audit & strategy
2. Brand development / upgrade
3. Content shoot planning, execution and edit
4. Launch of starter ads
5. Reviews growth
6. Strategic partner coaching
2. Brand development / upgrade
3. Content shoot planning, execution and edit
4. Launch of starter ads
5. Reviews growth
6. Strategic partner coaching
Month 1
Feb 2026
$5,000
Month 2
1. Website development + landing pages
2. Full ads and conversion funnels
3. Starter ads monitoring and optimization
4. Reviews growth strategies
5. Strategic partner coaching
2. Full ads and conversion funnels
3. Starter ads monitoring and optimization
4. Reviews growth strategies
5. Strategic partner coaching
Month 2
March 2026
$5,000
Month 3
1. Launch
2. Monitoring: Google Analytics, Pixel etc.
3. Optimization: copy, landing pages etc.
4. Monthly report
5. Reviews growth strategies
6. Strategic partner coaching
2. Monitoring: Google Analytics, Pixel etc.
3. Optimization: copy, landing pages etc.
4. Monthly report
5. Reviews growth strategies
6. Strategic partner coaching
Month 3
Apr 2026
$5,000
Total
90-Day Invisalign Growth Blueprint
$15,000
Payment options
Month by month
$5,000 each month
$15,000 total
$15,000 total
All months in advance
5% OFF if paid in full in advance
$15,000
$13,500
$15,000
$13,500
What's next when the initial 3-month plan is successful?
Our offer
Since we have never worked together before, we proposed a plan for the first 3 months to rebuild your brand foundation, increase Invisalign cases, prove ourselves and build trust.
Once that is achieved beyond month 3, we can introduce new growth goals and our standard marketing activities at the same monthly pricing (no increase)
Once that is achieved beyond month 3, we can introduce new growth goals and our standard marketing activities at the same monthly pricing (no increase)
Next stage
Long-term partnership that delivers a predictable steady pipeline of new patients and complex cases and enables you achieve your long-term goals.
Standard monthly partnership:
Standard monthly partnership:
• Website & landing pages maintenance (for ads)
• Advertising (main growth engine)
• SEO: blogs, AI search etc.
• Social media - all platforms, boosting, engagement etc.
• Content production shoots
• Email marketing
• Strategic partner coaching