Future Practice
Singleton Smile Dental
90-Day Digital Foundation Blueprint
Future Practice partnership designed to build a digital foundation for future marketing growth and protection against competitors. This page walks you through the step-by-step plan and the budget behind it.
Where are you right now?
Current Numbers
• Collections: 275k
• Invisalign Cases: 12 / month
• New Patients: 40 / month
Current Brand
• Does not match the level of service and care you offer
• Does not match Alameda's only Invisalign Diamond provider
• Generic logo and old-fashioned font
• Generic templated website
• No trust building content (a lot of potential though)
• A lot of leads lost due to first impressions. Running ads with this foundation is expensive.
90-Day Digital Foundation Blueprint Goals
Main Goals
Build a foundation for next stages of growth aimed at the following goals:
• Invisalign Cases: 12 to 18 / month (25 is the next goal)
• Double new patients (not Delta)
• Invisalign Cases: 12 to 18 / month (25 is the next goal)
• Double new patients (not Delta)
Brand Goals
• Build a future-proof brand designed to compete against aggressive competitor marketing and support Invisalign marketing
• Develop a distinctive logo and modern typography system that clearly differentiates the practice
• Custom, modern, high-trust website
• Develop trust-building authentic content
• Develop a distinctive logo and modern typography system that clearly differentiates the practice
• Custom, modern, high-trust website
• Develop trust-building authentic content
90-Day Plan
1. Branding
1. Competitive audit & strategy
2. Brand development (concepts, feedback)
3. Finalization (fonts, colors, logo, manual)
Bonus:
4. Reviews growth
5. Strategic partner coaching (e.g. hiring, online booking)
2. Content
1. Content shoot planning (research, scripting, props)
2. Content shoot execution
3. Content shoot post-production
Bonus:
4. Reviews growth
5. Strategic partner coaching (e.g. hiring, online booking)
3. Website
1. Competitive audit & strategy
2. Web development (mockups, building)
3. Full SEO optimization (service pages, meta data, SEO blogs linked to service pages)
4. Finalization (domain, integrations, launch)
Bonus:
4. Reviews growth
5. Strategic partner coaching (e.g. hiring, online booking)
1. Branding
Outline
1. Competitive audit & strategy
2. Brand development (concepts, feedback)
3. Finalization (fonts, colors, logo, manual)
Bonus:
4. Reviews growth
5. Strategic partner coaching (e.g. hiring, online booking)
2. Brand development (concepts, feedback)
3. Finalization (fonts, colors, logo, manual)
Bonus:
4. Reviews growth
5. Strategic partner coaching (e.g. hiring, online booking)
1. Competitive audit & strategy
See example
2. Brand development (concepts, feedback)
See more branding work
3. Finalization (fonts, colors, logo, manual)
4. Reviews growth
5. Strategic partner coaching (e.g. hiring, online booking)
2. Content
Outline
1. Content shoot planning (research, scripting, props)
2. Content shoot execution
3. Content shoot post-production
Bonus:
4. Reviews growth
5. Strategic partner coaching (e.g. hiring, online booking)
2. Content shoot execution
3. Content shoot post-production
Bonus:
4. Reviews growth
5. Strategic partner coaching (e.g. hiring, online booking)
Content that builds trust, sells fast and doesn't feel like ads
See more content work
4. Reviews growth
5. Strategic partner coaching
3. Website
Outline
1. Competitive audit & strategy
2. Web development (mockups, building)
3. Full SEO optimization (service pages, meta data, SEO blogs linked to service pages)
4. Finalization (domain, integrations, launch)
Bonus:
4. Reviews growth
5. Strategic partner coaching (e.g. hiring, online booking)
2. Web development (mockups, building)
3. Full SEO optimization (service pages, meta data, SEO blogs linked to service pages)
4. Finalization (domain, integrations, launch)
Bonus:
4. Reviews growth
5. Strategic partner coaching (e.g. hiring, online booking)
1. Competitive audit & strategy
See example
2. Web development (mockups, building)
See more website work
3. Full SEO optimization (service pages, meta data, SEO blogs linked to service pages)
4. Finalization (domain, integrations, launch)
5. Reviews growth
6. Strategic partner coaching (e.g. hiring, online booking)
Goals recap
Main Goals
Build a foundation for next stages of growth aimed at the following goals:
• Invisalign Cases: 12 to 18 / month (25 is the next goal)
• Double new patients (not Delta)
• Invisalign Cases: 12 to 18 / month (25 is the next goal)
• Double new patients (not Delta)
Brand Goals
• Build a future-proof brand designed to compete against aggressive competitor marketing and support Invisalign marketing
• Develop a distinctive logo and modern typography system that clearly differentiates the practice
• Custom, modern, high-trust website
• Develop trust-building authentic content
• Develop a distinctive logo and modern typography system that clearly differentiates the practice
• Custom, modern, high-trust website
• Develop trust-building authentic content
Your time & effort
Time & effort
• 99% of the work is on us
Your required time and effort:
• Access and onboarding (2hrs total)
• Reading updates if wanted
• YES/NO answers (WA or FB)
• Shoot (4-6hrs) - Exceptional guidance, easy scripts, inspo to follow, as many takes as needed
• Monthly meeting (1hr)
Your required time and effort:
• Access and onboarding (2hrs total)
• Reading updates if wanted
• YES/NO answers (WA or FB)
• Shoot (4-6hrs) - Exceptional guidance, easy scripts, inspo to follow, as many takes as needed
• Monthly meeting (1hr)
Future Practice
90-Day Digital Foundation Blueprint
1. Branding
1. Competitive audit & strategy
2. Brand development (concepts, feedback)
3. Finalization (fonts, colors, logo, manual)
Bonus:
4. Reviews growth
5. Strategic partner coaching (e.g. hiring, online booking)
2. Brand development (concepts, feedback)
3. Finalization (fonts, colors, logo, manual)
Bonus:
4. Reviews growth
5. Strategic partner coaching (e.g. hiring, online booking)
Start
Feb 2026
2. Content
1. Content shoot planning (research, scripting, props)
2. Content shoot execution
3. Content shoot post-production
Bonus:
4. Reviews growth
5. Strategic partner coaching (e.g. hiring, online booking)
2. Content shoot execution
3. Content shoot post-production
Bonus:
4. Reviews growth
5. Strategic partner coaching (e.g. hiring, online booking)
Month 2
March 2026
3. Website
1. Competitive audit & strategy
2. Web development (mockups, building)
3. Full SEO optimization (service pages, meta data, SEO blogs linked to service pages)
4. Finalization (domain, integrations, launch)
Bonus:
5. Reviews growth
6. Strategic partner coaching (e.g. hiring, online booking)
2. Web development (mockups, building)
3. Full SEO optimization (service pages, meta data, SEO blogs linked to service pages)
4. Finalization (domain, integrations, launch)
Bonus:
5. Reviews growth
6. Strategic partner coaching (e.g. hiring, online booking)
Month 3
Apr 2026
Total
90-Day Digital Foundation Blueprint
$13,500
Payment options
Half half
$6,750 at the start
$6,750 at the end
$6,750 at the end
All in advance
5% OFF if paid in full in advance
$13,500
$12,825
$13,500
$12,825
What's next when the initial 3-month plan is successful?
Our offer
Since we have never worked together before, we propose a plan for the first 3 months to rebuild your brand foundation, prove ourselves and build trust.
Once that is achieved and results without advertising are observed, we can put the foundation to work and introduce your growth goals.
Once that is achieved and results without advertising are observed, we can put the foundation to work and introduce your growth goals.