Our lab tools

The auditing tools we run on every client, opened up for free. Find out in minutes where your practice is losing new patients.

Apply for partnership
01

Review Strategist

Benchmarks your rating and review volume against nearby practices. You get your competitive position, your strongest selling points, and a rating improvement strategy.

02

Business Profile Strategist

Audits every field on your Google Business Profile, from photos and services to SEO keywords. You get a pass, warn or fail on each item and what to fix first to rank higher.

03

Front Desk Strategist

Tests how your front desk handles a new-patient call, placed by our AI or recorded by you. You get a score for answer speed, warmth and whether the caller booked.

04

Website Strategist

Scores the first impression your website makes on a new patient, from imagery to trust signals. You get a breakdown of what is working and rewritten copy for what is not.

05

Content Strategist

Turns your services and brand voice into ready-to-film video scripts, each with a hook and shot list. You get content you can shoot on a phone and use across your website, ads and socials.

06

New Patient Cost Calculator

Splits your ad spend across only the patients your marketing actually paid for. You get your true cost per new patient and a regional benchmark you should aim for.

07

Reviews Growth Calculator

Takes your current rating and your target, then works out the maths behind closing the gap. You get the number of daily five-star reviews you need to be achieving your goal.