Future Practice
Carter Dental
120-Day Practice Growth Blueprint
This Future Practice growth partnership is built to increase the number of monthly new patients from less than 5 to between 10-20. This page breaks down the 120-day rollout, stage by stage, with the budget tied to each phase.
Where are you right now?
Current Numbers
• Monthly Production: 60-90k• New Patients: < 5 / month• Invisalign: 2-3 / month
Previous Numbers
• In-network with Delta & Cigna
• Open Mon-Fri and offering a convenient selection of hours
• Not happy with the current website
• Revenue size good enough to invest into marketing
• Open Mon-Fri and offering a convenient selection of hours
• Not happy with the current website
• Revenue size good enough to invest into marketing
Where do you want to get?
Short-Term Goals
• Monthly Production: 100k+
• New Patients: 10-20 / month
• Invisalign: 5+ / month• Reliable patient acqusition system
• New Patients: 10-20 / month
• Invisalign: 5+ / month• Reliable patient acqusition system
Long-Term Goals
• Utilize all 6 ops instead of just 4
• Perform implant procedures
• Associate dentists
• Perform implant procedures
• Associate dentists
What are you currently doing to get there?
Current
• Looking for a new marketing partner
• Interior updates
• Operations
• Interior updates
• Operations
Past
• Previous agency built the website
• They also run ads for $1000 per month with no results
• They also run ads for $1000 per month with no results
How we can help you get there (120-Days)
1. Foundation (Month 1&2)
• Lay the foundation and prepare the practice for growth goals
• New refreshed premium brand and website
• Content production day that creates content for the next 12 months to be used for the new website, advertising, social media etc.
• Front desk guidance on booking patients, patient re-activation, out of network patients etc.
• Guidance on getting to 300 reviews (4.9-star rating)
• Strategic partner - accountabilty, initiative, patient journey and operations improvements, staying on top of things etc.
• New refreshed premium brand and website
• Content production day that creates content for the next 12 months to be used for the new website, advertising, social media etc.
• Front desk guidance on booking patients, patient re-activation, out of network patients etc.
• Guidance on getting to 300 reviews (4.9-star rating)
• Strategic partner - accountabilty, initiative, patient journey and operations improvements, staying on top of things etc.
2. Growth (Month 3&4)
• The foundation launches along with advertising
• Goal: 10-20 NP by month 4 (from less than 5)
120-Day Plan
Month 1
1. Competitive audit & strategy
2. Brand development / upgrade
3. Content shoot planning, execution and edit
4. Launch of starter ads: fast results and optimization
5. Front desk guidance (re-activation, out of network etc.)
6. Reviews growth
7. Strategic partner coaching
Month 2
1. Website development + landing pages
2. Full ads and conversion funnels
3. Starter ads monitoring and optimization
4. Front desk guidance (re-activation, out of network etc.)
5. Reviews growth
6. Strategic partner coaching
Month 3 (Launch)
1. Launch
2. Monitoring: Google Analytics, Pixel, Events etc.
3. Optimization: copy, creatives, landing pages etc.
4. Monthly report
5. Front desk guidance (re-activation, out of network etc.)
6. Reviews growth
7. Strategic partner coaching
Month 4
1. Monitoring: Google Analytics, Pixel, Events etc.
2. Optimization: copy, creatives, landing pages etc.
3. Monthly report
4. Front desk guidance (re-activation, out of network etc.)
5. Reviews growth
6. Strategic partner coaching
Month 1
Outline
1. Competitive audit & strategy
2. Brand development / upgrade
3. Content shoot planning, execution and edit
4. Launch of starter ads: fast results and optimization
5. Front desk guidance (re-activation, out of network etc.)
6. Reviews growth
7. Strategic partner coaching
2. Brand development / upgrade
3. Content shoot planning, execution and edit
4. Launch of starter ads: fast results and optimization
5. Front desk guidance (re-activation, out of network etc.)
6. Reviews growth
7. Strategic partner coaching
1. Competitive audit & strategy
See example
2. Brand development / upgrade
See more branding work
3. Content shoot planning, execution and edit
Content that builds trust, sells fast and doesn't feel like ads
See more content work
4. Launch of starter ads: fast results and optimization
5. Front desk guidance (re-activation, out of network etc.)
6. Reviews growth
7. Strategic partner coaching
Month 2
Outline
1. Website development + landing pages
2. Full ads and conversion funnels
3. Starter ads monitoring and optimization
4. Front desk guidance (re-activation, out of network etc.)
5. Reviews growth
6. Strategic partner coaching
2. Full ads and conversion funnels
3. Starter ads monitoring and optimization
4. Front desk guidance (re-activation, out of network etc.)
5. Reviews growth
6. Strategic partner coaching
1. Website development + landing pages
More on landing pages
Fast-loading and beautiful web experience designed to convert
See more website work
2. Full ads and conversion funnels prep
3. Starter ads monitoring and optimization
4. Front desk guidance (re-activation, out of network etc.)
5. Reviews growth
6. Strategic partner coaching
Month 3 (Launch)
Outline
1. Launch
2. Monitoring: Google Analytics, Pixel, Events etc.
3. Optimization: copy, creatives, landing pages etc.
4. Monthly report
5. Front desk guidance (re-activation, out of network etc.)
6. Reviews growth
7. Strategic partner coaching
2. Monitoring: Google Analytics, Pixel, Events etc.
3. Optimization: copy, creatives, landing pages etc.
4. Monthly report
5. Front desk guidance (re-activation, out of network etc.)
6. Reviews growth
7. Strategic partner coaching
1. Launch
2. Monitoring: Google Analytics, Pixel, Events etc.
3. Optimization: copy, creatives, landing pages etc.
4. Monthly report
5. Front desk guidance (re-activation, out of network etc.)
6. Reviews growth
7. Strategic partner coaching
Month 4
Outline
1. Monitoring: Google Analytics, Pixel, Events etc.
2. Optimization: copy, creatives, landing pages etc.
3. Monthly report
4. Front desk guidance (re-activation, out of network etc.)
5. Reviews growth
6. Strategic partner coaching
2. Optimization: copy, creatives, landing pages etc.
3. Monthly report
4. Front desk guidance (re-activation, out of network etc.)
5. Reviews growth
6. Strategic partner coaching
Your time & effort
Time & effort
• 99% of the work is on us
Your required time and effort:
• Access and onboarding (2hrs total)
• Reading updates if wanted
• YES/NO answers (WA or FB)
• Implementation of tips and reporting results back (re-activaton, reviews)
• Shoot (4-6hrs) - Exceptional guidance, easy scripts, inspo to follow, as many takes as needed
• Monthly meeting (1hr)
Your required time and effort:
• Access and onboarding (2hrs total)
• Reading updates if wanted
• YES/NO answers (WA or FB)
• Implementation of tips and reporting results back (re-activaton, reviews)
• Shoot (4-6hrs) - Exceptional guidance, easy scripts, inspo to follow, as many takes as needed
• Monthly meeting (1hr)
Ad Budget
Month 1 & 2
Lower budget to get starter ads running and optimized for the full launch
$500
Total:
$1,000
$500
Total:
$1,000
Month 3 & 4
Our average cost per acquisition in this area for well-oiled long-term partners is $200 per new patient. Based on our research, this should be lower for you.
Let's work with a safe estimate for the beginning: $200 per patient.
So the ad budget will depend on what New Patient goal we set.
5NP x 200 = $1,000
10NP x 200 = $,2000
15NP x 200 = $3,000
Let's work with a safe estimate for the beginning: $200 per patient.
So the ad budget will depend on what New Patient goal we set.
5NP x 200 = $1,000
10NP x 200 = $,2000
15NP x 200 = $3,000
Future Practice
120-Day Practice Growth Blueprint
Month 1
1. Competitive audit & strategy
2. Brand development / upgrade
3. Content shoot planning, execution and edit
4. Launch of starter ads: fast results and optimization
5. Front desk guidance (re-activation, out of network etc.)
6. Reviews growth
7. Strategic partner coaching
2. Brand development / upgrade
3. Content shoot planning, execution and edit
4. Launch of starter ads: fast results and optimization
5. Front desk guidance (re-activation, out of network etc.)
6. Reviews growth
7. Strategic partner coaching
Month 1
Aug 2026
$4,000
Month 2
1. Website development + landing pages
2. Full ads and conversion funnels
3. Starter ads monitoring and optimization
4. Front desk guidance (re-activation, out of network etc.)
5. Reviews growth
6. Strategic partner coaching
2. Full ads and conversion funnels
3. Starter ads monitoring and optimization
4. Front desk guidance (re-activation, out of network etc.)
5. Reviews growth
6. Strategic partner coaching
Month 2
Sep 2026
$4,000
Month 3 (Launch)
1. Launch
2. Monitoring: Google Analytics, Pixel, Events etc.
3. Optimization: copy, creatives, landing pages etc.
4. Monthly report
5. Front desk guidance (re-activation, out of network etc.)
6. Reviews growth
7. Strategic partner coaching
2. Monitoring: Google Analytics, Pixel, Events etc.
3. Optimization: copy, creatives, landing pages etc.
4. Monthly report
5. Front desk guidance (re-activation, out of network etc.)
6. Reviews growth
7. Strategic partner coaching
Month 3
Oct 2026
$4,000
Month 3
1. Monitoring: Google Analytics, Pixel, Events etc.
2. Optimization: copy, creatives, landing pages etc.
3. Monthly report
4. Front desk guidance (re-activation, out of network etc.)
5. Reviews growth
6. Strategic partner coaching
2. Optimization: copy, creatives, landing pages etc.
3. Monthly report
4. Front desk guidance (re-activation, out of network etc.)
5. Reviews growth
6. Strategic partner coaching
Month 4
Nov 2026
$4,000
Total
120-Day Practice Growth Blueprint
$16,000
Payment options
Month by month
$4,000 each month
$16,000 total
$16,000 total
All months in advance
5% OFF if paid in full in advance
$16,000
$15,200
Small transfer fees covered by you (usually $100-$200 on an amount like this)
$16,000
$15,200
Small transfer fees covered by you (usually $100-$200 on an amount like this)