Future Practice
Carter Dental
90-Day Practice Foundation Blueprint
This Future Practice partnership lays the digital groundwork Carter Dental needs to scale through marketing. This page breaks down the 90-day rollout, stage by stage, with the budget tied to each phase.
Where are you right now?
Current Numbers
• Monthly Production: 60-90k
• New Patients: < 5 / month
• Invisalign: 2-3 / month
• New Patients: < 5 / month
• Invisalign: 2-3 / month
Other Factors
• In-network with Delta & Cigna
• Open Mon-Fri and offering a convenient selection of hours
• Not happy with the current website
• Revenue size good enough to invest into marketing
• Open Mon-Fri and offering a convenient selection of hours
• Not happy with the current website
• Revenue size good enough to invest into marketing
Where do you want to get?
Short-Term Goals
• Monthly Production: 100k+
• New Patients: 10-20 / month
• Invisalign: 5+ / month
• Reliable patient acqusition system
• New Patients: 10-20 / month
• Invisalign: 5+ / month
• Reliable patient acqusition system
Long-Term Goals
• Utilize all 6 ops instead of just 4
• Perform implant procedures
• Associate dentists
• Perform implant procedures
• Associate dentists
What are you currently doing to get there?
Current
• Looking for a new marketing partner
• Interior updates
• Operations
• Interior updates
• Operations
Past
• Previous agency built the website
• They also run ads for $1000 per month with no results
• They also run ads for $1000 per month with no results
How we can help you get there (90-Days)
90-Day Goals
• Lay the foundation and prepare the practice for growth goals
• New refreshed premium brand and website
• Content production day that creates content for the next 12 months to be used for the new website, advertising, social media etc.
• Front desk guidance on booking patients, patient re-activation, out of network patients etc.
• Guidance on getting to 300 reviews (4.9-star rating)
• Strategic partner - accountabilty, initiative, patient journey and operations improvements, staying on top of things etc.
90-Day Plan
Month 1
1. Competitive audit & strategy
2. Brand development / upgrade
3. Content shoot planning
4. Front desk guidance (re-activation, out of network etc.)
5. Reviews growth
6. Strategic partner coaching
Month 2
1. Content shoot execution and edit
2. Website development + landing pages
3. Front desk guidance (re-activation, out of network etc.)
4. Reviews growth
5. Strategic partner coaching
Month 3
1. Website finalization (tracking, domain, integrations etc.)
2. Full ads and conversion funnels preparation
3. Front desk guidance (re-activation, out of network etc.)
4. Reviews growth
5. Strategic partner coaching
Next: Launch
1. Ads Launch: New Patient Goals
2. Monitoring: Google Analytics, Pixel, Events etc.
3. Optimization: copy, creatives, landing pages etc.
4. Monthly services: Ads, website, SEO, social media, content
5. Strategic partner coaching
6. Monthly reports
Month 1
Outline
1. Competitive audit & strategy
2. Brand development / upgrade
3. Content shoot planning
4. Front desk guidance (re-activation, out of network etc.)
5. Reviews growth
6. Strategic partner coaching
2. Brand development / upgrade
3. Content shoot planning
4. Front desk guidance (re-activation, out of network etc.)
5. Reviews growth
6. Strategic partner coaching
1. Competitive audit & strategy
See example
2. Brand development / upgrade
See more branding work
3. Content shoot planning
Content that builds trust, sells fast and doesn't feel like ads
See more content work
4. Front desk guidance (re-activation, out of network etc.)
5. Reviews growth
6. Strategic partner coaching
Month 2
Outline
1. Content shoot execution and edit
2. Website development + landing pages
3. Front desk guidance (re-activation, out of network etc.)
4. Reviews growth
5. Strategic partner coaching
2. Website development + landing pages
3. Front desk guidance (re-activation, out of network etc.)
4. Reviews growth
5. Strategic partner coaching
1. Content shoot execution and edit
2. Website development + landing pages
More on landing pages
Fast-loading and beautiful web experience designed to convert
See more website work
3. Front desk guidance (re-activation, out of network etc.)
4. Reviews growth
5. Strategic partner coaching
Month 3
Outline
1. Website finalization (tracking, domain, integrations etc.)
2. Full ads and conversion funnels preparation
3. Front desk guidance (re-activation, out of network etc.)
4. Reviews growth
5. Strategic partner coaching
2. Full ads and conversion funnels preparation
3. Front desk guidance (re-activation, out of network etc.)
4. Reviews growth
5. Strategic partner coaching
1. Website finalization (tracking, domain, integrations etc.)
2. Full ads and conversion funnels preparation
More on landing pages
4. Front desk guidance (re-activation, out of network etc.)
4. Reviews growth
5. Strategic partner coaching
Next: Launch
Outline
1. Ads Launch: New Patient Goals
2. Monitoring: Google Analytics, Pixel, Events etc.
3. Optimization: copy, creatives, landing pages etc.
4. Monthly services: Ads, website, SEO, social media, content
5. Strategic partner coaching
6. Monthly reports
2. Monitoring: Google Analytics, Pixel, Events etc.
3. Optimization: copy, creatives, landing pages etc.
4. Monthly services: Ads, website, SEO, social media, content
5. Strategic partner coaching
6. Monthly reports
Your time & effort
Time & effort
• 99% of the work is on us
Your required time and effort:
• Access and onboarding (2hrs total)
• Reading updates if wanted
• YES/NO answers (WA or FB)
• Implementation of tips and reporting results back (re-activaton, reviews)
• Shoot (4-6hrs) - Exceptional guidance, easy scripts, inspo to follow, as many takes as needed
• Monthly meeting (1hr)
Your required time and effort:
• Access and onboarding (2hrs total)
• Reading updates if wanted
• YES/NO answers (WA or FB)
• Implementation of tips and reporting results back (re-activaton, reviews)
• Shoot (4-6hrs) - Exceptional guidance, easy scripts, inspo to follow, as many takes as needed
• Monthly meeting (1hr)
Future Practice
90-Day Practice Foundation Blueprint
Month 1
1. Competitive audit & strategy
2. Brand development / upgrade
3. Content shoot planning
4. Front desk guidance (re-activation, out of network etc.)
5. Reviews growth
6. Strategic partner coaching
2. Brand development / upgrade
3. Content shoot planning
4. Front desk guidance (re-activation, out of network etc.)
5. Reviews growth
6. Strategic partner coaching
Month 1
Aug 2026
$4,000
Month 2
1. Content shoot execution and edit
2. Website development + landing pages
3. Front desk guidance (re-activation, out of network etc.)
4. Reviews growth
5. Strategic partner coaching
2. Website development + landing pages
3. Front desk guidance (re-activation, out of network etc.)
4. Reviews growth
5. Strategic partner coaching
Month 2
Sep 2026
$4,000
Month 3
1. Website finalization (tracking, domain, integrations etc.)
2. Full ads and conversion funnels preparation
3. Front desk guidance (re-activation, out of network etc.)
4. Reviews growth
5. Strategic partner coaching
2. Full ads and conversion funnels preparation
3. Front desk guidance (re-activation, out of network etc.)
4. Reviews growth
5. Strategic partner coaching
Month 3
Oct 2026
$4,000
Total
90-Day Practice Foundation Blueprint
$12,000
Payment options
Month by month
$4,000 each month
$12,000 total
$12,000 total
All months in advance
5% OFF if paid in full in advance
$12,000
$11,400
Small transfer fees covered by you (usually $50-$100 on an amount like this)
$12,000
$11,400
Small transfer fees covered by you (usually $50-$100 on an amount like this)