Future Practice
Palo Alto Dental Spa
Digital Foundation Blueprint
Future Practice partnership designed to build a digital foundation for future growth and protection against competitors. This page walks you through the step-by-step plan and the budget behind each stage.
Where are you right now?
Current Numbers
• Collections: 60-70k
• New Patients: 25
• All word of mouth and referrals
• 6 years since taken over
• In-network - People looking for smaller conservative practices, not big fee for service money machines (great position)
Current Brand
• The current brand is not future-proof against aggressive competitor marketing and is not positioned for its own marketing efforts. Marketing with the current brand would be costly due to a weak foundation.
• Generic logo and outdated typography, limiting differentiation
• Templated website with stock imagery, which weakens trust
• Lack of trust-building authentic content
• Fragile review profile: 140 Google reviews and 47 Yelp reviews, making reputation and trust highly sensitive
• Generic logo and outdated typography, limiting differentiation
• Templated website with stock imagery, which weakens trust
• Lack of trust-building authentic content
• Fragile review profile: 140 Google reviews and 47 Yelp reviews, making reputation and trust highly sensitive
Goals of Digital Foundation Blueprint
Ultimate Business Goals
(Foundation + Marketing)
(Foundation + Marketing)
• Collections: 120-140k
• New Patients: 50
• Foundation for implant marketing (learning now)
• Reliable hiring foundation
• Consistent and reliable growth system and partner
• New Patients: 50
• Foundation for implant marketing (learning now)
• Reliable hiring foundation
• Consistent and reliable growth system and partner
Brand Goals
• Build a future-proof brand designed to compete against aggressive competitor marketing and support growth marketing efforts efficiently
• Develop a distinctive logo and modern typography system that clearly differentiates the practice
• Custom, modern, high-trust website
• Lay the foundation for trust-building authentic content
• Strengthen and stabilize the reviews profile - Google 5-star rating with 500 reviews & Yelp 4.7-star rating with 150 reviews
• Develop a distinctive logo and modern typography system that clearly differentiates the practice
• Custom, modern, high-trust website
• Lay the foundation for trust-building authentic content
• Strengthen and stabilize the reviews profile - Google 5-star rating with 500 reviews & Yelp 4.7-star rating with 150 reviews
Digital Foundation Blueprint
1. Branding
1. Competitive audit & strategy
2. Brand development (concepts, finalization)
3. Finalization (fonts, colors, logo, manual)
2. Website
1. Competitive audit & strategy
2. Web development (mockups, building, seo)
3. Finalization (domain, integrations, launch)
3. Strategic Partner
1. Bulletproof Reviews Playbook
2. Discuss internal systems (priorities, re-activation, hiring, SOPs etc.)
3. Content preparation (discuss interior)
1. Branding
Outline
1. Competitive audit & strategy
2. Brand development (concepts, finalization)
3. Finalization (fonts, colors, logo, manual)
2. Brand development (concepts, finalization)
3. Finalization (fonts, colors, logo, manual)
1. Competitive audit & strategy
See example
2. Brand development (concepts, finalization)
See more branding work
3. Finalization (fonts, colors, logo, manual)
2. Website
Outline
1. Competitive audit & strategy
2. Web development (mockups, building, seo)
3. Finalization (domain, integrations, launch)
2. Web development (mockups, building, seo)
3. Finalization (domain, integrations, launch)
1. Competitive audit & strategy
See example
2. Web development (mockups, building, seo)
See more website work
3. Strategic Partner
Outline
1. Bulletproof Reviews Playbook (included)
2. Discuss internal systems (priorities, re-activation, hiring, SOPs etc.)
3. Content prepration (discuss interior)
2. Discuss internal systems (priorities, re-activation, hiring, SOPs etc.)
3. Content prepration (discuss interior)
1. Bulletproof Reviews Playbook (included)
Bulletproof Reviews Playbook
2. Discuss internal systems (priorities, re-activation, hiring, SOPs etc.)
Growth report (insurance, hiring, new patients)
3. Content preparation (discuss interior)
Content that builds trust, sells fast and doesn't feel like ads
See more content work
Goals recap
Ultimate Business Goals
(Foundation + Marketing)
(Foundation + Marketing)
• Collections: 120-140k
• New Patients: 50
• Foundation for implant marketing (learning now)
• Reliable hiring foundation
• Consistent and reliable growth system and partner
• New Patients: 50
• Foundation for implant marketing (learning now)
• Reliable hiring foundation
• Consistent and reliable growth system and partner
Brand Goals
• Build a future-proof brand designed to compete against aggressive competitor marketing and support growth marketing efforts efficiently
• Develop a distinctive logo and modern typography system that clearly differentiates the practice
• Custom, modern, high-trust website • Lay the foundation for trust-building authentic content
• Strengthen and stabilize the reviews profile - Google 5-star rating with 500 reviews & Yelp 4.7-star rating with 150 reviews
• Develop a distinctive logo and modern typography system that clearly differentiates the practice
• Custom, modern, high-trust website • Lay the foundation for trust-building authentic content
• Strengthen and stabilize the reviews profile - Google 5-star rating with 500 reviews & Yelp 4.7-star rating with 150 reviews
Your time & effort
Time & effort
• 99% of the work is on us
Your required time and effort:
• Access and onboarding (2hrs total)
• Reading updates if wanted
• YES/NO answers (WA or FB)
• Implementation of tips and reporting back (re-activaton, reviews etc.)
• Monthly meeting (1hr)
Your required time and effort:
• Access and onboarding (2hrs total)
• Reading updates if wanted
• YES/NO answers (WA or FB)
• Implementation of tips and reporting back (re-activaton, reviews etc.)
• Monthly meeting (1hr)
Future Practice
Digital Foundation Blueprint (2-3 Months)
Branding
1. Competitive audit & strategy
2. Brand development (concepts, finalization)
3. Finalization (fonts, colors, logo, manual)
2. Brand development (concepts, finalization)
3. Finalization (fonts, colors, logo, manual)
Start
Feb 2026
Website
1. Competitive audit & strategy
2. Web development (mockups, building, seo)
3. Finalization (domain, integrations, launch)
2. Web development (mockups, building, seo)
3. Finalization (domain, integrations, launch)
March 2026
Strategic Partner
1. Bulletproof Reviews Playbook
2. Discuss internal systems (priorities, re-activation, hiring, SOPs etc.)
3. Content prepration (discuss interior)
2. Discuss internal systems (priorities, re-activation, hiring, SOPs etc.)
3. Content prepration (discuss interior)
Total
Digital Foundation Blueprint (2-3 Months)
$9,999
Payment options
Half Half
$4,999.5 at the start
$4,999.5 at the end
$4,999.5 at the end
One Time
5% OFF if paid in full in advance
$9,999
$9,500
$9,999
$9,500
What's next?
Next stage
Long-term partnership that delivers a predictable long-term growth and enables you achieve your long-term goals.
The success of this first project gives us the opportunity to earn your trust and demonstrate our results and expertise. Once proven, we can support you in the next stage of growth:
• Content & social media
• Advertising
• Collections: 120-140k
• New Patients: 50
• Implant cases
The success of this first project gives us the opportunity to earn your trust and demonstrate our results and expertise. Once proven, we can support you in the next stage of growth:
• Content & social media
• Advertising
• Collections: 120-140k
• New Patients: 50
• Implant cases