
I killed my old self and here’s why 👇
HUDAC is now FUTURE PRACTICE and you can expect:
👉 A few skits, “fucks” and “shits” here and there, because we’re tired of being boring and creating content that takes itself way too seriously.
👉 Marketing value bombs that nobody talks about. The 20% of activities that drove 80% of results and made our clients millions.
👉 Me sounding and looking like we’re the best at what we do, because WE ARE. It took me years to say it out loud and truly believe it, but after studying our competition in depth, there is no one on our level. If you find a dental portfolio that can match futurepractice.com/work, please let me know. I would genuinely love to meet them.
Dentistry is boring, and the new generation of patients is looking for excitement and trust. There is no @therealbrianmark , @personalbrandlaunch, or @hormozi in our industry, and that needs to change.I started HUDAC when I was 18 and had just arrived in the US. Determined to become a millionaire, my first steps were straight out of the classic “18-year-old entrepreneur starter pack”:
👉 Designing a logo
👉 Buying michalhudac.com (later bought hudac.com for $2K)
👉 Messaging people in Silicon Valley to grab coffee
As my university years went on and reality kicked in, I signed up for Fiverr and doubled down on my strengths: design and branding.The domain and logo changed over time, but the name stayed. Nobody knew how to pronounce it, and neither me nor my team ever really used it because it felt weird. It just kind of existed.But the company isn’t just me in a student lodge room anymore, and what we deliver is the best out there.
We needed to progress. 🚀
✅ We needed a name that reflected a company, not a freelancer.
✅ We needed a name that reflected what we are best at: creating dental brands and practices built for the future, for a new generation of patients who care about visiting an exciting dentist, not a 90s hell hole.
✅ With AI becoming essential to what we do, and our never-seen offers launching in 2026, Future felt fitting.