SEO for dentists
Increase your local organic search engine ranking for targeted offers and services. Get discovered faster and decrease ad spend long-term.
About the service
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Process
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Company
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Startup
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Venture
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Enterprise
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Explore our dental SEO partnerships
1. Trident Smiles Dental
$0 to $4M in 5 years with beach resort experiences
2. Captain Dental
Reigniting growth with 50% more patients and SEO dominance
3. Atherton Smiles
Transition and growth of a fading 50+ year legacy
1. Trident Smiles Dental
The beginning of our $0 to $4M journey
Trident's story began in 2019 with a vision to reinvent the dental experience, transforming it into a relaxing and enjoyable spa beach resort vacation. From the start, we supported that vision as Trident's partner, guiding everything from interior design and brand identity to digital experiences and patient acquisition.
At the center of this practice are Dr. Shibani Raja and Nikul Patel, a husband and wife team committed to growing Trident into a multi-location success story. In just a few years, the practice grew to $4M in annual revenue, became the top-rated dental clinic in Sunnyvale, and doubled its capacity by expanding into the space next door.
Digital systems built for conversion
Digital experiences were designed with conversion as the top priority. Clean and minimal website built to keep patients engaged while reducing friction. Strategic landing pages support ongoing marketing campaigns with offers like Express Checkup or Invisalign Day, bringing targeted traffic from ads directly into tailored funnels.
SEO was developed as a long-term growth engine beyond paid campaigns. Optimized service pages secure leading rankings across the region, while blogs and link-building build authority around competitive searches like “Sunnyvale dentist.” This mix of technical optimization, content, and authority keeps Trident at the top in the most competitive markets.
2. Captain Dental
From stalled growth to unstoppable momentum
Captain Dental was a successful chain with three Bay Area locations in Santa Clara, San Jose, and Redwood City. On the surface, growth looked unstoppable, but six months before reaching out to us, revenue and new patient numbers began to decline. Market shifts and rising competition slowed momentum, and plans for new offices came to a halt.
Together with the husband-and-wife team behind Captain Dental, Dr. Doris Yao and Marshall Xu, we redesigned their brand and built reliable new patient acquisition systems. The results were immediate: new patient numbers rose by 50%, search rankings climbed to the top of Google, and the practice was ready for its next stage of growth.
Digital with premium look and performance
3D storytelling and high-end photography became the centerpiece of Captain Dental’s digital presence. Alongside clean UI elements, minimal iconography, and confident brand language, the digital channels were designed to back up the brand's claims, build trust, and seamlessly turn visitors into new patients.
Conversion landing pages capturing traffic from ads, combined with hyper-local SEO-optimized service pages across all three locations, formed a high-performing duo that delivered immediate results. Within two months, new patient numbers grew by 50% and all dental services and their keywords climbed to page one of Google rankings.
3. Atherton Smiles
Transition and growth of a fading 50+ year legacy
The story of Atherton Smiles began in 1966, when Dr. Michael J. Brugos established his dream practice. For nearly six decades, he built an exceptional reputation, growing solely through word of mouth. With Dr. Gayatri Sundararajan becoming a part-owner and Dr. Brugos nearing retirement, we partnered to lead the transition of a 50+ year legacy.
Even in a close-knit community like Atherton, word of mouth is no longer enough. Our strategy drove a full digital transformation, building a modern, conversion-focused brand while preserving the practice’s history. Within three months, the transition established Dr. Gayatri’s leadership and delivered 35% revenue growth, 100% more new patients, and 300% more Invisalign starts.
Digital transformation worth 2x the patients
With the old website bringing zero new patients from paid ads or organic search and word of mouth fading, the new digital experience had one goal - conversions. Development focused on strong calls to action (bright green paid off), conversion-driven content, targeted landing pages, SEO optimization, and a clear introduction of Dr. Gayatri.
Beyond our brand efforts culminating in a beautiful and consistent online experience, the new website started bringing patients from day one. Targeted landing pages for new patients and Invisalign led to a 100% increase in new patients and a 300% rise in Invisalign starts. Today, Atherton Smiles ranks within the top three search results for all of its dental services.
